3 min read
18.07.2025
Successful Strategies: How a French Cooking Blog Diversified Its Revenue with Outpush
A well-known French cooking blog decided to integrate Outpush into its strategy in 2023 to expand its revenue streams and strengthen its relationship with readers. This decision was key to evolving beyond its traditional display advertising model.
Key Results
CTR
Solid and consistent, ranging approximately from 1.5% to 2.5%, reflecting strong editorial interest.
Revenue
Stable source of complementary monthly income, reaching up to €7,000 per month with around €0.05 CPC, diversifying beyond traditional display.
Subscriber Growth
Continuous growth, driven by personalized and relevant content that motivates new sign-ups.
For this cooking blog, Outpush has become an essential channel for boosting engagement and generating additional income. Well-crafted editorial notifications helped deepen the relationship with the audience while maintaining the site's clean design and user-focused experience.
