5 min read

18.07.2025

High Impact: How a French Gaming & Tech Blog Keeps Readers Hooked with Outpush

A leading French gaming and technology blog adopted Outpush in 2022 to increase reader engagement and diversify its revenue beyond traditional display advertising, all while maintaining an immersive, content-first experience.

Gabriela Noronha

Tech Sales & Digital Content Specialist

How they use Outpush

Their editorial team sends multiple daily notifications with carefully selected content on the latest in video games, streaming news, console launches, and industry updates. By prioritizing timely and relevant topics, they keep their audience coming back for fresh insights without overwhelming the site design.

How Outpush helps them monetize

Outpush enables them to add an additional revenue stream without relying heavily on display ads—which they already keep limited and well-targeted to match their content. Push advertising integrates seamlessly into the reader journey, monetizing engagement without disrupting the clean, immersive experience valued by their audience.

Key results

CTR

Consistently solid performance for the entertainment niche, driven by highly relevant, well-timed content.

Revenue

A dependable new income source that supplements their display ad strategy, supported by a competitive CPC of €0.058.

Subscriber Growth

Continuous growth in opt-ins, thanks to exclusive, curated updates that deepen reader loyalty.

For this gaming and tech blog, Outpush has become a strategic channel to maintain engagement while opening up new, sustainable monetization opportunities. Their approach to editorial notifications strengthens the bond with their audience and delivers value without compromising the site's clean, focused design.

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