3 min read
18.07.2025
High Engagement: How an Italian Health Blog Improved Retention with Outpush
An Italian health blog incorporated Outpush in early 2025 as a solution to monetize in a way that respects its clean site philosophy and optimized user experience. The need to diversify revenue without cluttering their design was key to adopting this channel.
Key results
CTR:
Competitive for the health niche, thanks to relevant, well-targeted content.
Revenue
Additional income that complements their ad strategy without overloading the site. Even in such a specific niche, they maintain a CPC of ~€0.028.
Subscriber Growth
Steady increase in subscribers, driven by consistent, high-quality editorial content.
Outpush enabled this Italian health blog to maintain its commitment to a clean user experience while generating additional income. Thanks to a strategy of carefully crafted notifications and relevant content, they strengthened audience loyalty and diversified their business model sustainably.
